Posh Veils 2012 Collection is Here!!!!

It's here y'all!! Months and months of hard work have paid off. 

To all my future 2012 brides, I cannot wait to work with you. 
I am so happy and I totally love what I do. I am also grateful to my husband and little baby girl for sticking with my late working hours and running around all over Toronto looking for decor items, fabrics, etc.

To my Facebook Fans, thank you for spreading the word about Posh Veils :)

Photo Credits: Geminie Photography

Photo-Shoot Prep: Cupcakes + Flowers + Calligraphy

Today you'll see the photo-shoot design as it was on the day of the shoot. It is a mini reveal...yay! You will see the amazing work I and a  group of talented Toronto wedding industry experts put in.

Cupcakes played a major role in the photo-shoot. I was delighted to have Connie from Connie Cupcake  on board on this project. She is hardworking, reliable, and an artist that I admire. Her cupcakes are gorgeous. She and I discussed a color palette for the cupcakes and she went to work creating something unique for the Posh Veils photo-shoot. It doesn't get more customized than that. You will see the cupcakes in the images below and see what I mean when I say Connie is a superstar.

The last major process in the prep work for the photo-shoot was the flower frame for the chalkboard. I was so fortunate to have Lisa Collins from Sweet Woodruff on board as our florist for the shoot. She is professional, super talented, and super sweet!  She took my idea of framing a 4ft by 7ft chalkboard and made it a reality. She rocked. Lisa and I met to discuss the technical aspects of framing the board with fresh flowers and the color palette. We met at a Starbucks downtown and it was our first time meeting and we hit it off. In that meeting we finalized dates on when I would drop off the chalkboard to her studio. So, on Friday Feb. 10th, hubby and I woke up early to deliver the board to her private studio in Markham and she worked her magic. At 6pm we picked it up and it was stunning! There's something about seeing your vision come to life. It's an amazing feeling.

On Saturday morning day, day of the shoot, Rajiv the spectacular calligraphist behind Letters in Ink drew a beautiful feather on the board for us. He made the chalkboard come to life. His work is amazing! 

I am so grateful to all the amazing Toronto talent that took part in this shoot. They are all professionals and I would highly recommend them to anyone. Now, here is the full look of the photo-shoot. All images are shot by Cristina from Geminie Photography:

Photo Credits: Geminie Photography

Photo-Shoot Prep: Chalkboard

I had the idea of including a chalkboard as part of the set design from the beginning. I liked the youthful and playful element a chalkboard would bring to the set.

I remember everyone oohing and ah-hing  whenever I mentioned the dimensions of the chalkboard I had in mind: 4ft by 7ft. Yep, it was big! At first, I searched the net for a chalkboard of that size but could not find one. With most craft projects, if I cannot find it, I will try and make it myself.  I had a plan and a vision of exactly what I wanted so it was actually a fun project for me. 

I went to Home Depot (gotta love Home Depot) and asked their very friendly staff about the types of hardwood boards I could use for my project. After talking to the lumber department about the type of board I needed, and after talking to the paint department about the type of paint I could use for the board that was recommended, I went with 3/4 inch plywood good-on-one-side. The  board came in 4ft by 8ft measurements, so I had them cut it down to 7ft. 

To turn the plywood board into a chalkboard, I needed chalkboard paint. I had read on Martha Stewart's blog about making your own custom color chalkboard paint by mixing regular wall paint  with unsanded tiling grout. I was excited about trying it. The paint department at Home Depot mixed a custom color that I chose to go with the wallpaper. Following how to make the custom chalkboard instructions was quite easy. I painted the board with 2 coats of paint and waited for it to dry. I tested the board as soon as it dried and I was ecstatic. It works y'all! It really works. I had my 4ft by 7ft chalkboard! It was now ready for its next phase with the super amazing and talented florist Lisa from Sweet Woodruff; who prettied it up with flowers. Yes, flowers!!! I will blog about that tomorrow :)

Here are pictures of my chalkboard project. Once again, I will not reveal to you yet how it actually looked when it was on the photo-shoot set. It want it to be a surprise if you haven't seen sneak pics of it yet :)

Selecting the board

Sanding the board

Custom Paint Mix

First Roll

Second Roll

All Painted!

Image Credit: All images taken using my Blackberry phone.

Photo-Shoot Prep: Wallpaper

After hearing that the wallpaper Cristina and I had found was out of stock, I had to find a replacement. Because time was ticking, I decided to commit to another full day of seriously looking for the decor items. 

I went around to so many shops snapping pictures to remind myself of what I saw. I knew the first place I had to start was wallpaper. I went to a Benjamin Moore paint dealer on Queen Street to search the vast collection of wallpaper catalogs. I was there for 45 minutes thumbing through books looking for pretty wallpaper. I had to narrow down a new color scheme and decide what would work with the: chalkboard I planned on making, the flowers I'd asked the florist to arrange, the headpieces...I thought about everything and how it would all come together. 

I decided on a particular wallpaper in one of the catalogs. I inquired about the ordering process and they told me it would take about a week to get the wallpaper with a $40 rush order fee. I needed to think about the wallpaper I was falling for without the pressure of other gorgeous wallpaper options around me; so I took the catalog home for 48 hours. I knew I'd found the wallpaper I wanted but needed to be sure...I needed to think about it a little bit more.

Soon after leaving the wallpaper store, I decided to head over to Home Depot to check out one more time what wallpaper options they had. You won't believe what happened then. I went to the wallpaper section in Home Depot and found the exact wallpaper I was falling for. They had it in stock and in the color I was strongly leaning towards. It was a sign! I had to get. The debate was over. I had my wallpaper. I order 4 rolls and walked out of Home Depot a happy camper :)

I am not going to reveal the actual color I chose...I want that to be a surprise when the collection launches. I will however, show you the design in three colors and leave you guessing which color I went with :) 

Wallpaper Option A

Wallpaper Option B

Wallpaper Option C

Image Credit: All images taken by me with my Blackberry phone

Photo-Shoot Prep: Sourcing Decor

I'm sorry for not blogging yesterday. I am in the process of changing my website and moving my domain name to my online store...so that IT aspect of running a business is keeping me pretty busy.

Now, to continue on with the photo-shoot prep recap. After I placed the booking for the Gladstone Hotel, the next step was to source the decor elements for the photo-shoot. I asked if Cristina wanted to join me on the shopping trip, and she said yes. We spent a whole Saturday going from shop to shop. We were in: Mississuaga, Etobicoke, Downtown Toronto, and back to Etobicoke again. I picked up Cristina at 10:00am and dropped her back home at 6:00pm...yep, it was a full day of window shopping.

We managed to get a couple of samples of wallpaper as I knew I wanted to have wallpaper for the set. We saw a whole bunch of beautiful chairs and tables. I knew that I wanted a table and a chair in this set. I had already asked the lovely Connie from Connie Cupcake for some custom creations and I needed a table to place them on.

It's funny but the shopping trip did not yield anything other than reinforce the fact that I needed a chair, wallpaper, and table/s as part of the decor. I will blog about how I took another shopping trip and actually found items we did use for the shoot. For now, I'll share with you images of items and design ideas that did not make the cut. Please forgive my poor Blackberry images (my fault, not the phone's):

Antique Chair

Wallpaper Sample (turned out to be out of stock)

Chair 2

 

Birdcage and flowers

Image Credit: images are all shot with my Blackberry.

Photo-Shoot Prep: Where to do the shoot?

As promised to give details on the prep work that took place for the shoot, today's post is about choosing the location for the shoot.

 

During my first meeting with Cristina Alt from Geminie Photography, we agreed that the shoot had to be held at the Gladstone Hotel. I had thought of a couple of studios in the downtown Toronto area I had used in the past but Cristina highly recommended we use Gladstone. I'm glad she did because it turned out to be the best location.

Cristina and I made a date to go and see the studio rooms available for rent at the Gladstone Hotel sometime in January. We decided to do this on a Sunday and threw in a brunch as well. We brought our hubbies and our little girls along and we had a nice brunch listening to a local folk band at the Melody Bar inside Gladstone Hotel.  

We managed to slip away to check the available rooms whilst the guys and the babies got more acquainted with each other. The first room we saw was okay, but it wasn't what we were looking for because it didn't have enough natural light. The second room we saw, studio room 207 was perfect! It had two large windows on the south-side and the west-side. I was pleased to find out it was available for our chosen date of Feb. 11th. As soon as I got home, I sent an email to book the room.  

Tomorrow, I'll continue the story of how we pulled of the best shoot ever!

Here are pictures of room 207:

 Image Credit: Images taken with my Blackberry